The ZE914 EcoRun is the latest edition to the ZIEX family of tires, and Falken's first Passenger Car tire under the EcoRun badge. The **EcoRun** badge is reserved for Falken tires developed with optimized fuel efficiency. Tests have shown the ZIEX ZE914 EcoRun has 20% less rolling resistance than the ZIEX ZE912.
* Falken's PCR LRR (Low Rolling Resistance) Compound technology is engineered to maximize fuel efficiency. The PCR LRR compound allows the tire to roll using less energy than a conventional tire would in the same distance. This translates into savings at the gas pump, as the tire requires less fuel to maintain it's momentum.
* A Silica Enriched Compound along with 4 circumferential grooves and an asymmetric tread pattern allows for hydroplane resistance for maximum wet traction.
* Optimized Slot and Sipe placement maintains tread block rigidity in some places, while providing softness in others . In essence, the tread is designed for optimal comfort and handling.
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